EasyPOS - Enabling Cloud Based Mobile POS Solutions to Facilitate Exceptional Customer Experience

CIO Vendor The check-out aisle can be a pretty stressful place for both shoppers and staff members – especially if a majority of customers are paying by cash, which can slow things down even more. Headquartered in Noida, EasyPOS now owned by Hyper-local e-commerce leader Zopper, understands this predicament and offers EasyPOS Retail Software. The Cloud based software enables clients to convert Laptops, Smartphones and Tablets into cash registers and billing machines. “When clients struggle with a high number of customers or when clients are faced with a dearth of space to store multiple cash registers, EasyPOS mobile version is the best answer,” says Neeraj Jain, Co-Founder, EasyPOS. EasyPOS’s dashboard doles overa hundred simple reports that provide a holistic view of the clients business like sales, expense, inventory, employee management, loyalty, marketing campaigns and CRM etc. thus enabling clients to track store performance and employee performance. The dashboard further enables clients to compare the existing customer base with new customer acquisitions.

EasyPOS’s CRM solution captures customers’ purchase history, displaying updates like most purchased items, last visit date, total spends and complete transaction history thereby aiding retailers to understand customer preferences. This further enables clients to pitch in the right products or services to customer thus increasing customer experience. Similarly, EasyPOS sends out SMS and E-mail greetings to customers on key events such as birthdays and anniversaries. Loyalty, the add-on module that the company proffers integrates sales with the CRM module,allows clients to configure reward points based on customer type, transaction type and events while setting expiry dates. EasyPOS ensures that all the customer data and loyalty points are centrally managed and that the client
information is made available at all stores thus enabling retailers having multiple outlets to provide exceptional personal experience to clients. A case in point is a leading salon chain in NCR. With more than 40 outlets the client was struggling to launch a Loyalty program. As the client’s existing POS system was not cloud based there was zero integration with any third party loyalty system. EasyPOS stepped in to become a one stop solution for the client’s billing, CRM and Loyalty requirement.


EasyPOS works on a wide variety of hardware such as laptops, desktop, mobiles, tablets and traditional POS machines


Seamless Integration Across Domain Borders

“EasyPOS works seamlessly across verticals like FMCG, Electronics & Electrical, Salons & SPA and Fashion & Apparel. We understand that each business type has its own set of unique requirements, which get activated within EasyPOS as soon as they register with EasyPOS” adds Surjendu Kuila, Co-founder. Owing to a subscription based licensing model, EasyPOS furnishes a pricing model that varies according to retailer size and retail outlets. Owing to the fact that EasyPOS works on a wide variety of hardware such as laptops, desktop, mobiles, tablets and traditional POS machines, merchants are privileged to choose according to their budget.

Integrating various mPOS devices with wallet providers, EasyPOS helps customers to manage their physical and online stores effortlessly. Housing features like CRM, Loyalty and Marketing Campaign Manager on a single integrated software platform, EasyPOS is indeed a complete retail ERP solution provider that one can partner with for exceptional results.